Max Frommeld focuses primarily on improving daily procedures by questioning the items that surround us. Growing up in Ulm, Germany, a city with a long tradition of industrial design, his interests lie in the direct confrontation with materials and production processes. In 2004 Max Frommeld moved to England 2004 to study product and furniture design at Ravensbourne College of Art and Design. Following a stopover in the design team at Nils Holger Moormann, he graduated with an MA from the Royal College of Art in London. Max Frommeld currently lives and works in London.